Our History

Impact100 Wichita Falls was established by a group of women brought together by Paula Perkins, who had heard about similar collective women’s giving networks across the nation. The Founding Board of Directors first met in June 2018. These women capitalized their talents to organize, following the Impact100 model for its tried-and-true replicability and associated results. Outreach was conducted with other Impact100 organizations to learn their best practices which were adapted into the local chapter’s design and process. Impact100 Wichita Falls kicked off its inaugural year in 2019-2020 with 59 members.

Impact100 Wichita Falls’ ultimate goal is to be the area’s preferred women’s philanthropic organization with 500+ diverse and engaged members that return year after year to provide significant support for the important work of nonprofit organizations in the Greater Wichita Falls community.

For more information about how Impact100 started, see our council story.

The Impact100 Model

The Impact100 model is readily available to all communities who wish to implement it. The model is designed to empower women to see themselves as philanthropists and overcome the barriers women have historically faced in this arena. The model is designed for transformational grant-making within local communities, with a minimum grant size of $100,000.

At Least 100 Women
Come Together

Each Woman
Donates $1,000

$100,000
is donated to a
Local Charity

Focus Areas

We provide nonprofit organizations with grants in increments of at least $100,000 across five broad Focus Areas:

Arts & Culture

Education

Family

Health & Wellness

Environment

How it Works

The annual $1,000 donations of Impact100 Wichita Falls members are pooled into a grant fund to be given away to nonprofit organizations in our community. The number and size of grants awarded are dependent on our membership, but our goal is to give incremental grants of $100,000 each year. Grants can be awarded in the areas of Arts & Culture, Education, Family, Health & Wellness, and Environment. Grants are awarded based on a vote of the Impact100 Wichita Falls membership at our annual meeting. Every woman who gives $1,000 or more has one vote.

Executive Board

Paula Perkins
President
Paula Perkins
President

Paula is an Education Specialist at Region 9 Education Service Center. She is also an Occupational Therapist who is Board Certified in Pediatrics and holds a Specialty Certification in School Systems with the American Occupational Therapy Association. Within the community, Paula has led numerous initiatives with the Junior League of Wichita Falls, the Wichita Falls Area Food Bank, and the Wichita Falls Alliance for Arts and Culture. Paula recently completed a two-year term of service as a Board Member and the Governance Committee Chair of the Association of Junior Leagues International.

Marisa Hafley
Vice President
Marisa Hafley
Vice President

Marisa, with her husband and son, has lived in Wichita Falls since 2015. They are active members of First Christian Church, and she is an Education Specialist at Region 9 Education Service Center. With many years of experience in many educational settings across the state of Texas, working with leaders and teachers has allowed her to support schools and impact education in a very meaningful way. Marisa enjoys being a volunteer in WFISD and is also a member of PEO.

Joey Deal
Secretary
Joey Deal
Secretary

Joey and her husband, Cameron, are both from Wichita Falls and knew they wanted to raise their family here. They have two boys attending WFISD and participating in sports, music and Boy Scouts. They are active members of First United Methodist Church. Joey is a sustaining member of the Junior League of Wichita Falls, involved in school PTOs and booster clubs and currently serves on the Board of Directors for Boy Scouts of America. She has been involved with several fundraising events and nonprofit activities through the years.

Jessica Traw
Treasurer
Jessica Traw
Treasurer

Born and raised in Wichita Falls, Jessica earned her BBA and MBA from Midwestern State University. Professionally, she is a licensed CPA and has worked for local nonprofits for almost a decade. Currently serving as the Vice President of Finance for Work Services Corporation, a nonprofit that empowers people with disabilities. She is dedicated to improving our community and serves on the board of several nonprofits and community groups. Jessica and her husband Tyson stay busy raising two spirited daughters.

Katie Britt
Website & Marketing
Katie Britt
Website & Marketing

Katie is the Marketing Director for the Wichita Falls Chamber. She is an award-winning marketer with 23 years of experience in graphic design, concept creation, brand management, digital media, and lead generation and is passionate about helping organizations streamline their marketing, identify their goals, and magnify growth.

Her passion for building a better Wichita Falls has helped catapult the Chamber’s brand locally and nationally and she looks forward to putting her skills to work for Impact100 WF.

Shelly Cunningham
Events
Shelly Cunningham
Events

Shelly was born and raised in Wichita Falls and is a graduate of Midwestern State University with a Bachelors degree in Humanities, a Masters degree in Curriculum and Instruction, and administration certification. As a career educator, Shelly taught in WFISD middle schools and devoted much of her career to campus coordination efforts and events. For nearly twenty years, Shelly has planned and led school trips throughout the U.S. and to London to broaden students’ horizons. She currently serves as an Education Specialist at Region 9 Education Service Center. She is married to Gary Cunningham, and has two daughters and a son-in-law.

Ashley Fitzwater
Director
Ashley Fitzwater
Director

Ashley is a native of Wichita Falls and anchors the 5, 6, and 10p newscast at NewsChannel 6. She has worked at the station since 2002 and loves how the job allows her to connect with people in the community she calls home. Ashley accepted a board position with Partners in Education in Fall 2020. She has also served on the board of Community In Schools, Texoma Business Women and volunteers her time in the WFISD through PTO and Read to Learn. Ashley and her husband have two kids and enjoy serving in leadership at their church.

Dr. Yvonne Hearn
Diversity, Equity & Inclusion
Dr. Yvonne Hearn
Diversity, Equity & Inclusion

Dr. Yvonne Hearn has practiced pathology in Wichita Falls for over 25 years. She has been actively involved in the College of American Pathologists to include serving on the CAP Foundation Board and numerous Councils/Committees. She is a Past President of the Texas Society of Pathologists. She has served at United Regional Health Care System since 1998 to include multiple committees, URHCS Foundation Board, two years as President of Medical Staff, Chairman of the Department of Pathology, and three terms on the URHCS Hospital Board. She worked with the Community Healthcare Center as a board member from 2014-2018. Currently Dr. Hearn is excited to be a member of Impact100 WF Board, with the focus of Diversity Equity and Inclusion.

Pam Hughes Pak
Member Engagement
Pam Hughes Pak
Member Engagement

Pam was born and raised in the Wichita Falls area.  She attended Midwestern State University and obtained a degree in Mass Communications and Public Relations.  For more than 25 years, Pam has served the community through various non-profit roles.  She is currently the Director of Marketing and Development for THE Kitchen – Meals on Wheels.  Pam is affiliated with the Association of Fundraising Professionals, Senior Junior Forum, Wichita County Republican Women, and serves on the MSU Texas Alumni Board.  She is married to Sam Pak, Ameriprise franchise owner.  She is a proud mom to daughter Lexy Hughes, son Danny Hughes, and two stepdaughters Chloe and Camille Pak.

Ruth Jones
Grants Director
Ruth Jones
Grants Director

Ruth has worked professionally in the nonprofit world for over 15 years with expertise in fundraising, grant writing, donor relations and communications. She received her Certified Fundraising Executive designation (CFRE) in 2015. Prior to her role as Director of Fund Development at Presbyterian Manor, Ruth was an assistant grants director at a private foundation and began her nonprofit career as the marketing director of a nationally affiliated nonprofit organization. Ruth currently serves on the Texoma Planned Giving Council board.

Rachel Reitan
Recruitment
Rachel Reitan
Recruitment

Rachel is a nurse practitioner, working in infectious diseases and wound care, and holds a Doctorate of Nursing Practice from the University of Texas at Arlington. She is originally from San Antonio, but has called Wichita Falls her home since 2013. She is married to a Norwegian NATO instructor pilot and together they have two girls, ages 12 and 7. She was introduced to the nonprofit world as an Albert Schweitzer Fellow during her graduate studies and is now an Albert Schwietzer Fellow for Life. She became an active Impact100 member of the Wichita Falls chapter in 2019 and served as the Health and Wellness Committee Chair. She is eager to engage more women in our community’s amazing nonprofit organizations!

Leslie Schaffner
Director
Leslie Schaffner
Director

Leslie is a familiar face in the local nonprofit world with 30+ years of experience. Leslie was named President/CEO of the Wichita Falls Area Community Foundation in 2018, after 16 years with The Priddy Foundation. She is a founding board member of the Wichita Falls Alliance for Arts and Culture, a co-founder of the annual Empty Bowls event to benefit the Wichita Falls Area Food Bank and is a past president of the Junior League of Wichita Falls. Leslie and her husband, Alan, have two sons and two grandchildren.

Debi Walters
Development
Debi Walters
Development

Debi was born and raised in Wichita Falls. She is a graduate of Mary Hardin Baylor with a degree in Music Education. Debi was a teacher for 10 years, and then in 2000, she made a career change and has been a financial advisor for Northwestern Mutual since. She currently holds four designations, CLU (Chartered Life Underwriter), ChFC (Chartered Financial Consultant), RICP (Retirement Income Certified Professional) and CASL (Chartered Advisor for Senior Living). Debi has been a prominent fundraiser with several area nonprofits inclusive of Leadership WF and Dancing for the Stars and is currently serving on the Board for Peyton’s Project. She has three adult daughters, a son-in-law, and three grandsons who all call Wichita Falls home.

Ivonne Wineinger
Social Media
Ivonne Wineinger
Social Media

Ivonne was born and raised in Bogota, Colombia. She moved to The United States at the age of 21 to finish her degree in Business Administration at The University of Oklahoma. She received a Bachelor’s degree in Marketing, which is where she alsomet her husband Keith. They moved back to Wichita Falls in 2008 and recently started a company called The Burn Shop. They have been successfully running the business together and enjoy staying involved with the community every way they can. Ivonne and Keith have two beautiful daughters, Hailey and Addison.